Although text messages are not as commonly used anymore, they are gaining popularity again. Emails and social media are doing their jobs to keep everyone connected, but an SMS is still the fastest and most reliable medium to share information. Here I have how businesses around the world are using SMS to their benefit.
Attract New Customers
SMS marketing is a powerful method of reaching out to potential customers and convincing them to become a customer. You will need contact numbers of people in your target area and a mass text app to start this campaign. Each message is sent within seconds and gets a reply in ninety seconds on average – if it gets a reply.
Share New Offers
If you have a sale or discount offer coming up, you can let all your customers know about it. It is also a great way to share latest updates and news that your prospects should know. Even the best of ideas and offers fail if no one shows up. Text messages ensure that everyone is informed about it.
Engage Existing Customers
You have to keep reminding your existing customers about your business and encourage them to come again. If you don’t keep them engaged, they might turn to your competitors. SMS is a great medium to keep your customers engaged and returning.
Provide Customer Service
It would have been unprofessional to deal with a client on text message a decade ago. However, times and interests have changed now. Customers want a personal experience that doesn’t make them feel like a part of a crowd. Each text message has a personal touch with it that attracts them. As it is also a fast mode of communication, you can communicate better and provide the best customer service.
Many businesses also use text messages to keep their employees up to date. There is usually a group on Slack or Skype, or they are informed through emails. However, many choose SMS for this job because it is easily accessible to everyone, even when they don’t have the internet.